OUR STORY

PortsPURE was founded in 2015 as a contemporary womenswear label under the PORTS Group,. Inspired by the evolving creativity and dynamism of today’s modern girls, PortsPURE interprets the “timeless with a twist” design cues of its sister brand, Ports 1961, and distills them into an unexpected, playful set of signatures that empowers our PURE Girls to express their true selves through fashion.

Since 2015, PortsPURE has grown to 35+ locations in Asia and Europe, as well as expanded through partnerships with retailers including Lane Crawford, Harvey Nichols, I.T, Boon the Shop, Central Department Store, Breeze, and more.

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OUR BRAND VALUES

PURE Girls aren’t defined just by what they wear, but by the values they represent – the same values that define PortsPURE as a brand.

PROACTIVE

Fashion is about more than just the trends – something every PURE Girl knows to be true. Bright and intelligent with an adventurous spirit, she seeks to understand both herself and the world around her, and reflects this in her individual sense of style.

HERE
UNEXPECTED

With her daring sense and willingness to experiment, PURE Girls defy convention, forging their own paths with their creativity and fearlessness.

(A)RTISTIC

Art is all around us, and PURE Girls know this better than anyone. Mixing prints and patterns from across our collection, which are heavily influenced by artists across time and movements, PURE Girls in turn become living art through the fashion choices they make.

EARTH-CONSCIOUS

Sustainability isn’t just a buzz word – it’s in our DNA. Read more about our efforts to protect our precious planet here.

PROUD
TO BE PORTS

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